A Little Sweetness = Sales

siblingrivalry1A little sweetness sells a lot of wine.

Niagara Wineries are finding great success with white wines that contain a little sweetness. And in many cases the spicy, exotic flavours of the Gewurztraminer. Flat Rock’s Twisted, Hillebrand’s Trius White and Inniskillin’s Brae Blanc have a big following and are likely to be joined by Henry of Pelham’s Sibling Rivalry 08 White (#4001353 $13.95).

This kid is very zesty, very pretty and very summery. A crowd-pleaser for sure, but there is a simplicity that may find you wanting something else after your first glass. Sibling Rivalry 07 Red is also crafted in the want-to-win-you-over style – with spicy/sweet flavours and softness we associate with Aussie reds.

Pelham is obviously going after the novice drinker with these wines and the question of the day is, does a winery with a reputation for quality and tradition risk damaging its reputation by introducing lighthearted brands?

Kato Wake is an entrepreneur – a creative thinker and a visual maker with over twenty years experience in the design business. She possesses strong communication skills and has managed teams and groups of many sizes. Creative, resourceful and curious by nature – Kato is an ideas person and a problem solver. She sees the big picture, the practical steps needed to achieve it and the means to do so. Experienced with both print and web, she is motivated by serving the client and communicating ‘their story’ – however it needs to be told. She has been involved in the restaurant and hospitality industry for almost as long as Billy – but hasn't drunk quite so much. Over the years, Kato has instructed hundreds of hospitality workers in 'the art of service' and has implemented training programs for several restaurants. Presently, Kato manages both the print and web for Billy’s Best Bottles (www.billysbestbottles.com) and has designed 10 editions of Billy’s Best Bottles annual wine book – which has been a Canadian best seller each year. She also designed Kathy Guidi’s book on Canadian Cheese (published by McArthur and Company) and is currently designing a breakfast cookbook for County resident Elizabeth Pulker. As Billy's 'right hand woman', she helps him conduct seminars is is the 'operations manager' behind the Wine with Life Tours. :)

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